Poster Analysis - The Road

• The colour scheme of the poster is almost greyscale. It has incredibly weak colours which gives a feeling of bleakness. This reflects the mood and tone of the film.
• The colour scheme of the poster identifies the film as being Post-Apocalyptic, as film posters in this genre are, more often than not, devoid of colour. 
• The characters stand out a lot more than the background, as the contrast of that section of the image has been increased, with more dramatic shadows, whereas the contrast of the background seems to have been decreased, as well as the background being blurred. This conveys that the film will be more about the characters and how they survive than the Post-Apocalyptic setting itself.
• The background has connotations of an urban location due to the grey colour and shape of the 'objects' in the background. This is stereotypical of Post-Apocalyptic films.
• The background also appears scratched, communicating a sense of danger that is present in the film.
• The font used is a serif font, which appears more serious, suggesting that the film will be serious and dramatic.
• The picture is shot at a canted angle, which creates a sense of unease and tension. This again suggests that film will be dramatic.
• The protagonist is holding a gun, communicating a sense of danger that is present in the film.
• Both characters have serious expressions, communicating the serious and dramatic nature of the film.
• The names of the popular actors in the film appear on the poster, while the name of the child on the poster (Kodi Smit-McPhee) does not. This attracts more people to watch the film.
• Text at the bottom of the poster details that the film is based on a 'Pulitzer Prize Winning Novel'. This boosts the film's status and attracts more people to watch the film.
• The text also says the book is by 'the author of No Country For Old Men'. This also boosts the status of the film and attracts more people to watch the film.