Poster Analysis - The Book of Eli

• The colour scheme of the poster is predominantly a greyish-green colour, which has an unnatural feel which connotes the Post-Apocalyptic setting.
• There is a supreme lack of variety in colours. This is stereotypical of Post-Apocalyptic posters.
• In the background of the image is a decimated, urban landscape. This heavily denotes a Post-Apocalyptic setting.
• The urban nature of the background also has connotations of a Post-Apocalyptic setting, as urban backdrops are stereotypically seen in Post-Apocalyptic movie posters.
• We can see that the protagonist is carrying a weapon. This gives connotations of danger, and suggests that we will see action in the film.
• The protagonist is also wearing sunglasses. This gives connotations of 'badassery' and also suggests that the film will be action packed, as protagonists in action movie posters are also often seen to wear sunglasses.
• The names of popular actors that appear in the film are seen on the poster. This attracts people to watch the film.
• The tagline (beneath the title) is mysterious, as we are not told what 'it' is. This makes people want to watch the film.