Poster Analysis - 28 Days Later

• The colour scheme of the poster includes heavy use of the colour red.  This has connotations of violence and danger, which are prominent in the film.
• There is a supreme lack of variety in colours. This is stereotypical of Post-Apocalyptic posters.
• The black image stands out on the red background, this is eye-catching and will make people look at the poster.
• The image in the background is urban, which is stereotypically seen in post-apocalyptic movie posters.
• The top of the poster is dominated by two, angry-looking eyes. This gives a feeling of danger, which is prominent in the film.
• Around the poster there are scratch marks. This communicates a feeling of violence which is present in the film.
• At the top of the poster is text saying 'from the director of Trainspotting & The Beach'. This boosts the status of the film and makes people want to watch it.
• Below this is a quote used to review the film. This also boosts the film's status and makes people more likely to watch it.