Analysis of Survey Results

1)  The results of my first question show that information about the plot in a trailer is what attracts people to watch a film. This supports my competitor research to an extent, as I found that Post-Apocalyptic trailers feature a fair balance between plot and action-based shots. Because of this, I will include mainly plot-based shots in my trailer, but I will also include action shots in moderation.

2)  With my second question I found that the main reason that people enjoy Post-Apocalyptic films is because they show the story of survival against all odds. Because of this, I will make the need to survive prominent in my trailer.

3)  My third question revealed that the element most associated with the Post-Apocalyptic genre is Zombies. However, I do not necessarily want to follow what is mainstream within the genre, so my film will not be a Zombie Film.
Another image commonly associated with Post-Apocalyptic films, according to my survey is empty streets/abandoned buildings. This is also supported in my competitor research, as I found that Post-Apocalyptic films are prominently set in ruined, empty, abandoned landscapes. Because of this, I will set many shots of my trailer in empty or abandoned buildings. However, due to budget, I may not be able to include ruined buildings or destruction.

4)  My fourth question focused on music that people associate with the genre. The majority of people said slow, dramatic or sad in their answers. These qualities can also be associated with some of the music in the competitor trailers that I researched. Because of this, I will choose music for my trailer that has these same qualities.

5)  In this question, I sought to find what my audience's idea of a stereotypical interior scene would be in a Post-Apocalyptic film. Most people described the inside of an abandoned house. I will use the words that people used to describe these interiors as inspiration when creating scenes for my trailer.

6)  In this question, I sought to find what my audience's idea of a stereotypical exterior scene would be in a Post-Apocalyptic film.  Empty cities and forests came up in multiple answers. My competitor research also supports this. Because of this, I will include these as settings for scenes in my trailer.  My competitor research also suggests deserts as being a common exterior location in Post-Apocalyptic films. However, as there are no deserts in Britain, I will be not be able to shoot scenes at this location.

7)  For this question, I wanted to find how my audience would expect a dangerous setting to be established. Multiple answers said that low-key lighting and tense music could be used. However, other than this my audience did not seem to be any predefined ideas of what establishes a sense of danger. Because of this, I will experiment with the ideas my audience suggested (such as making the characters look small against the environment and rapid camera shots)

8)  The results of this question show that my audience think that extreme long shots are the most appropriate shot type for a Post-Apocalyptic film. This supports my competitor research, where I found that long shots were prevalent in Post-Apocalyptic trailers. Because of this I will be sure to include extreme long shots in my trailer. However, most camera shots were deemed appropriate by my audience, and there are no camera shots that I shouldn't use.

9)  The results of this question show that my audience prefer to see 'Character voice over - dialogue from film', 'Character voice over - special for trailer' and 'Speech used as sound bridge' as forms of narration. Because of this, I will have my trailer narrated in these three ways.

10) For my final question, I sought to discover which antagonistic figure my audience would want to see in a Post-Apocalyptic film. Ignoring the answers saying 'Zombies', the majority of people liked the idea of 'The threat of starvation' being the main threat, so it shall be. A large amount of people also liked the idea of 'The environment/nature' being a major threat, however, due to budget, this will not be a viable option for me. Quite a few people also agreed to the idea of 'Raiders/bandits/cannibals' being an antagonist. This is much more achievable, so I will include this as a threat.

Camera Workshop

Today, I participated in a camera workshop. In this session, I learnt some fundamental rules for filming that I should consider in order to make an effective and conventional film:

• Rule of Thirds - ensure that subjects take up about 1/3 of the shot and are positioned on either the left or right side. This makes a less intense shot. If the subject is positioned in the center or takes up more than 1/3 of the shot, then the shot is more intense.
• Talking/Walking room - ensure that there is space in front of where a subject is looking or walking to suggest that the subject is actually talking to someone or walking somewhere. This makes the shot comfortable to watch.
• Zoom - In order to produce 'flattering' close-ups, use the camera's zoom function rather than standing close to the subject, as this can cause distortion.
• Scripting - Make sure your actors are given a script with plenty of time before the shoot, so that they know the lines and they are continuously correct.
• Continuity - Ensure that actors and settings do not change dramatically throughout the course of your shoot (e.g. haircuts or weather).
• Headroom - Do not allow for too much empty space above the subject in a shot, as this is uncomfortable and unattractive.

Trailer Analysis - Delicatessen (1991)

DELICATESSEN



I have chosen to analyse this trailer as although it is set in a post-apocalyptic setting, it is not made inherently obvious in the trailer, and it is not a very important part of the film. The trailer is also strange as the plot isn't described in the trailer at all.

Camera angles, shots and movement

• Near to the start of the trailer, there is a close up of someone holding a knife, this connotes danger.
  
• At the end of the trailer, there is an extreme high-angle shot from behind two people. This again conveys a sense of danger.
  
• Following this, there is a low-angle shot where someone chops down onto the camera with a cleaver. This is an obvious sign of danger.

Mise-en-scene

• The first shot of the trailer is a high-angle establishing shot which shows a swinging sign on the wall of a shop that says 'Delicatessen'. This shot is typically used to show people walking outside a shop, however, there is no one there, suggesting abandonment which connotes a post-apocalyptic setting.
  
• Following this, there is a shot featuring snails on a record player. This conveys the idea of nature reclaiming the earth that is often prevalent in post-apocalyptic films.
  
• Shortly after this, we see two people dressed in 40s/50s clothing. This clothing has connotations of war and nuclear threat, as those things were prevalent at that point in time.
  
• In the same shot, we can see that the room is cluttered. This gives an impression of hoarding, which is a stereotypical element of post-apocalyptic fiction.
  
• Soon after we see a shot of a man sharpening a cleaver, which has connotations of danger.
  
• Following shortly after this, there is a shot of a man listening through a wall. This connotes hostility.

Editing

• Throughout the trailer, everything is in rhythm with the 40s/50s music. This is creative and makes the trailer more memorable, which means that people will be more likely to watch it.

Sound

• Throughout the trailer, there is 40s/50s music. This has connotations of war and nuclear threat as it is music from the time of the cold war, and after the world had witnessed the destructive power of the atomic bomb.

Survey Results Data

Post Apocalyptic Trailer Audience Research

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Stereotypes of the Post-Apocalyptic Genre

From my trailer analysis, I found that many aspects were consistent throughout the four films:

• A dangerous setting is established either at the trailer's opening, or soon after.
• The event the caused the apocalypse is mentioned, but never seen or understood.
• The Post-Apocalyptic setting is established at the start of the trailer.
• The protagonist is male.
• There is often a lack of bright colours.
• There is some hopeful imagery/music so that the film does not appear entirely depressing.
• There is often narration from the protagonist.
• There is usually a fair balance of plot-based shots and action-based shots.
• Characters often wear improvised/rugged clothing.
• There is often religious imagery/references to connote 'judgement day'.
• Long shots are often used.

Trailer Analysis - The Book of Eli (2010)

THE BOOK OF ELI



I have chosen to analyse this trailer as it is set in a post apocalyptic setting. It also has some creative shots that I think are very interesting.


Camera angles, shots and movement

• About half a minute into the trailer, there is a low angle long shot that shows the protagonist (Eli) walking below a large destroyed bridge. The angle and distance of the shot make him appear small, and make the bridges look massive. This conveys that the environment is hostile.
• Soon after this, there is a low angle close up of the Eli's face. This makes him appear intimidating, and also shows that he has a purpose, and won't let anything stop him.
• A few seconds later, there is another extreme long shot that sees Eli in a large desert. He again, appears small against the landscape, showing the hostility of the world.
• Following shortly after this, there is a shot of Eli in which he is framed in the middle of the shot and walking toward the camera. This breaks the rule of thirds and makes him appear intimidating, connoting that he has a strong purpose.
• After this, the camera tracks to follow Eli as he walks through a town. The fact that it follows him shows his importance, and connotes a sense of purpose.
• Later on in the trailer, there are handheld shots during a fight scene. This makes it seem more realistic, which emphasises the action and seems more hostile.
• Soon after, there is an arc shot during a fight scene. This makes the scene more dramatic and intense.

Mise-en-scene

• The very first shot in the trailer has high-key unnatural green lighting which creates a spooky atmosphere, which is hostile to the viewer.
• Throughout the trailer there is a supreme lack of colour in most of the shots, which connotes a severe lack of hope.
• Throughout the trailer, there are shots showing the results of destruction (i.e. destroyed bridges). This establishes the post-apocalyptic setting.
• Throughout the trailer, the characters are dressed in improvised clothing. This is a stereotype of the genre and again, helps to establish the setting.
• During a fast paced montage of shots, we see a cat hissing at the camera. This denotes a hostile world.
• Immediately after this there is a shot of an arrow in flight. This again communicates hostility.
• Later on in the trailer there is a shot of two people holding hands. This connotes hope.
• Soon after this there is a shot of a town where the sun is shining over it. This again, conveys a feeling of hope.
• Following this, we see a man watching Eli through a window. This conveys hostility.
• Soon after, there is a shot of Eli walking away from an explosion. This conveys that he has purpose.
• Throughout the trailer, we see that everyone carries a weapon, showing that the film's setting is hostile.
• We see in many impressive sequences that Eli is a skilled fighter and we do not learn much about the film's story. This is done to attract action fans.
• Toward the end of the trailer, there is a fighting sequence where all of the subjects are silhouetted. This is a creative shot that is memorable, which would make people more likely to watch the film.

Editing

• Toward the start of the trailer, there are shots of Eli walking that are linked through crossfades. This conveys the passing of time which could be seen to connote a sense of purpose.
• When the protagonist references himself in the narration "I have been walking...", we then see a close-up of his face. This allows the audience to easily make the connection that he is the protagonist, which makes the plot more accessible.
• After a short dramatic pause, the protagonist narrates "...ever since". Upon this line the shot fades to black. This connotes a lack of hope.
• Immediately after this, there is a fast montage showing hostile images (i.e. a hissing cat). This simply shows the hostility of the film's setting, and the pace of the montage emphasises it.
• Soon after, there is a shot of the protagonist walking towards the camera. There is then a jump cut and he appears a lot closer to the camera. This connotes that he has a strong purpose and he won't stop until he achieves his goal.
• Later on in the trailer, the protagonist narrates: "Some would kill to have it". Upon this line of dialogue, we see a shot of the antagonist. This makes the plot accessible and shows the hostility of the film's world.
• In the middle of the trailer, there is a shot of a rocket-propelled grenade flying towards the window of a house. Here, there is no sound. This separates the two halves of the trailer (the 'plot' based half, and the action based half). The silence also creates a contrast that emphasises the action that follows it.
• Throughout the trailer there are multiple cuts to black. Upon each of these there is a 'slamming' sound, which connotes hostility.

Sound

• At the start of the trailer there is an atmospheric, droning sound. This creates a spooky atmosphere, which is hostile to the viewer.
• Soon after the trailer's opening, the protagonist narrates: "The war tore a hole in the sky, only a few survived". This establishes the film's setting.
• Soon after this, the sound builds up in a rising crescendo of noise. This creates a hostile atmosphere.
• At multiple points in the trailer there is quiet, choral music. This connotes hope, which is attractive to the viewer.
• Towards the middle of the trailer, the protagonist says "Our only hope, is in my hands". It is not revealed what the protagonist is talking about; this creates mystery which entices the viewer to watch the film.
• Towards the end of the trailer there is fast paced 'machine-like' music that has a strong emphasis on slamming sounds. This emphasises the action and also connotes a hostile atmosphere.